“This audience is seeking advice and will more often look to LinkedIn to determine the credibility of the advice than other social platforms. Joe Pope from Hinge Marketing suggests that the number one criteria when a buyer is evaluating a professional service provider is understanding expertise through past performance (>35%). For a firm, this experience can take the form of project examples, client testimonials, references, and case studies, to name a few. Among a variety of features, LinkedIn provides a forum for all of these elements on a standard profile page that can allow your company to become known as a visible expert or thought leader, and increase web traffic and conversions.”

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