Branding Program

If you asked five prospects to describe your firm, would you get five different stories?

We can help you do something about that

Most professional services firms were founded by practitioners, offering similar services to similar audiences. So buyers can have a hard time telling firms apart.

That’s why we make differentiation a top priority. From strategy to aesthetics to language, we build multi-dimensional brands that turn heads, inspire trust and drive preference.

Speak with a branding expert

“We’ve seen 40% higher revenues since we rebranded. At the outset, Hinge predicted that a strong reputation and image would generate growth and attract great people. They were right.”

Stephen M. Jones

President & CEO,
Jones CPA Group

What is a brand?

Okay, this is a big topic. So let’s cut to the chase and distill a brand to its essence. When you boil it down, your brand has just two base components:

  • Your expertise &

  • Your visibility

At Hinge, we assess then strengthen these fundamentals. The resulting success? Well, that’s your problem.

We Study Your Firm from Every Angle

Before we start building your brand, we need a complete picture of your firm. We examine your situation from four perspectives. No other agency offers this level of insight into your marketplace.

What your team sees

We talk to key management and staff and review key collateral and operational materials.

What your market sees

We conduct phone interviews with current and past clients to get an outsider’s perspective on your firm.

How you stack up against your competitors

We review top competitors to uncover opportunities for differentiation. We explore a range of factors, from positioning and messaging to their digital performance.

How you compare to industry benchmarks

We compare your findings to our extensive database of firms in your industry, providing a broad market context to evaluate your brand.


This top-25 accounting firm underwent a comprehensive rebrand—and achieved 20% growth.


Powered by Hinge’s Growth Algorithm™

At the heart of our Branding Program is Hinge’s proprietary Growth Algorithm. This groundbreaking knowledge engine combines research about you and your clients with proprietary industry data from our ongoing studies of over 30,000 firms and buyers of professional services. The results allow us to benchmark your firm against high growth firms and identify opportunities to position your firm in the marketplace.

“We now look and feel like an ENR Top 100 firm.”

Steve Pasternack, PHD, PE

Vice President/Director of Energy,


How high can your brand take you?

Find out how you can differentiate your brand a build a true competitive advantage.


Award-winning design. Exceptional credibility.

Hinge’s Design Studio has won hundreds of regional, national and international awards for our branding work. We work at such a high level so that you can compete with confidence against the top firms in your industry.

Our work speaks for itself...

Sophisticated new look and messaging helps government contractor compete in a crowded space


Regional CPA firm gets iconic new brand—and exceptional new growth


Dramatic new brand puts technology and financial services startup on sure footing


Top 100 engineering firm gets stunning new brand to support its next wave of growth


How it works

At last, you’ll know what you stand for and see a clear path forward. Behind every great brand is a thoughtful strategy. Once we have a detailed understanding of your firm, we position you against key competitors and create that hook that will stick in buyers’ minds.

Your visual brand creates critical impressions in the marketplace. As we design your brand identity, we will consider your positioning, brand architecture and any opportunities in the marketplace to set your firm apart—then tackle your new logo, tagline and brand style guidelines.

We’ll equip you for the journey ahead. We design and build the sophisticated brand tools you need to take your brand strategy to the marketplace—from a high-performance website to the online and offline collateral you need to communicate your competitive advantage.

And we make it easy to attract and keep top talent

You may not know it, but your brand is as much about attracting and retaining talent as it is about engaging new clients. Pay attention to your “employer brand” and watch your team thrive.

At Hinge, we know winning the talent wars can be tough. So we deploy the strategies and messaging today’s new employees expect and demand.


Firm that helped build NASA's rocket pads launches new, more powerful brand.


What's included?

We won’t know what you need until we’ve gotten to know you. But here are some common ways we help firms build more engaging brands:


  • Firm Research
  • Buyer Research
  • Competitor Research
  • Industry Research


  • Positioning
  • Messaging
  • Brand Rollout Plan

Brand Identity

  • Logo
  • Tagline
  • Stationery Suite
  • Corporate Colors
  • Brand Style Guidelines
  • Tone & Voice Guidelines

Brand Tools

  • Firm Video
  • Brochures
  • Infosheets
  • Email Template
  • Print Ads
  • PowerPoint Template
  • Pitch Deck

Ready to learn more? Speak with one of our experts today.