Branding services for professional services firms

Take your brand in a brand new direction

No brand lasts forever. It needs occasional maintenance—and every few years a major renovation to keep it modern, engaging and relevant. After all, your brand was designed to address your audience at a specific point in time. But your marketplace is always evolving, and even the strongest brands understand they have to change to maintain their edge.

At Hinge, we offer professional services firms a comprehensive suite of branding services, whether you need a soup-to-nuts brand refresh, a review of your positioning or a new logo. And we do it like no other agency. When you choose Hinge, you get a lot of advantages:

  • Deep experience with your industry
  • Insight-rich research-based approach
  • Award-winning design team

Great design is a powerful differentiator

Great brands demand great design. It differentiates you visually and establishes instant credibility. Our award-winning design studio is here to lift you up.


Nobody knows professional services better

We focus on serving professional services firms. Period. We’ve worked with hundreds of service firms across the US and the globe. But that’s not enough. We also conduct ongoing research to build a detailed and up-to-date understanding of the industries we serve. No other branding firm goes to such lengths to keep abreast of your industry and uncover what factors drive success.


We approach your brand from two angles

Every brand consists of two components. Hinge’s brand-building services address both of these critical factors—raising the profile of your firm’s expertise.


Ready to look and sound like a leader?

Find out what it takes to raise your brand to a higher plane.

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Our branding services

We offer a complete suite of services to address almost any brand challenge:

  • Brand research
  • Brand architecture
  • Differentiation & positioning strategy
  • Logo design
  • Taglines
  • Messaging architecture
  • Collateral & digital media design
  • Signage & environmental design
  • Brand style guidelines
  • Tone and voice guidelines
  • Brand rollout strategy & implementation support

When should you rebrand?

How do you know if your firm is ripe for a rebrand? Here are some common situations:

  • You need to compete at a higher level or in a new market
  • Your brand is stale or no longer reflects who you are
  • You need to simplify and focus your message
  • You are launching a new service line
  • You are a startup, or your firm has spun off from another business
  • You have a legal or PR reason that compels a change
  • You need to stand out in a crowded field

Trusted by industry leaders

We work with many of the top firms in the industries we serve. And the up-and-comers, too. They seek us out because they want to work with the most knowledgeable and experienced branding services team in the business. We also attract smaller firms that have big ambitions. We give them the brand tools to become leaders themselves.

Ready to learn more? Speak with one of our experts today.